Pelican names new director of Communications and Marketing
LAVAL, QUEBEC. May 12, 2014.Pelican International, world leader in the design and manufacture of kayaks, canoes, pedal boats and fishing boats for over 45 years, is pleased to announce Vincent Bédard as Director, Communications and Marketing. As a member of the management team at the head office in Laval, Mr. Bédard will be responsible for product management, as well as communications and marketing for the whole company. Vincent Bédard brings to the table extensive experience in product management, marketing and communications, and especially in the field of applied colour for consumer products. He has the knowledge, leadership and skills needed to take his team to the next level, and to contribute to Pelican’s growth at a time when the company is undergoing a significant increase in sales.
With a bachelor’s degree in industrial design and master’s degree in applied colour in consumer products, Vincent Bédard has over 20 years of work experience, including as a colour consultant, in various fields, including sports, game and toy products.
We are very proud to be able to count on his leadership to direct our marketing, communications and product management activities, so that we may continue to deliver time and again the best possible products to our clients and consumers.
About Pelican International
Pelican International, the number one manufacturer of plastic boats in the world, is proud of its 45-year commitment to promoting the enjoyment of the great outdoors and making water sports fun and accessible for outdoor enthusiasts of every age, skill level and budget.
The company is equally committed to protecting the environment and minimizing its ecological footprint. Its plant, located in Laval, Quebec, recycles 99.5% of the excess material produced in its manufacturing processes and is equipped with specially designed ducts that redirect heated air from their moulding ovens to heat the facility in the winter. Pelican also cares deeply about its customers and advises all boaters, regardless of skill level, to wear a coast guard-approved personal flotation device at all times when on or near the water.